PANZANI
Semolina and Pasta Maker since 1950
The reason our pasta is so good is that, since 1950, we’ve been continuing the tradition of making semolina and pasta with the same care and passion as Giovanni PANZANI, the Italian-born pasta lover, whose love of cooking has introduced a love of pasta to millions of people around the world.
PANZANI
Semolina and Pasta Maker since 1950
The reason our pasta is so good is that, since 1950, we’ve been continuing the tradition of making semolina and pasta with the same care and passion as Giovanni PANZANI, the Italian-born pasta lover, whose love of cooking has introduced a love of pasta to millions of people around the world.
PANZANI
Semolina and Pasta Maker since 1950
The reason our pasta is so good is that, since 1950, we’ve been continuing the tradition of making semolina and pasta with the same care and passion as Giovanni PANZANI, the Italian-born pasta lover, whose love of cooking has introduced a love of pasta to millions of people around the world.
Discover our history
since 1910
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The Panzani Brand is Born
In 1950, Giovanni Panzani launched the Pasta Panzani brand :
the cellophane packet was invented! A mini revolution in the world of pasta: consumers could now see the product before buying it. It was an instant success. In 1952, Panzani expanded its business by offering tinned tomato sauces! A simple and tasty way to serve pasta!
The success of the brand and the right way to describe it.
The Danone Group acquired Panzani in 1973. The famous slogan “Des pâtes oui, mais des Panzani !” was coined, and made an impact on an entire generation. With the likeable character of Don Patillo, Panzani transformed pasta into a food to be enjoyed with pleasure and relish! For the next 25 years, this character would feature in Panzani’s advertising campaigns.
Pasta, Yes, But.
Panzani!
Panzani evolves
with the time
Panzani kept pace with changing lifestyles, creating culinary staples with Tomacouli, the first Spagheto sauce in 1989, and Quick Cooking pasta in 1996. In 1997, Panzani joined the Paribas Affaires Industrielles portfolio. The company became France and Europe’s market leader in pasta and sauces.
New Horizons
In order to further its international ambitions, in 2005 Panzani joined the Ebro Puleva group, the world’s No. 1 rice producer and No. 2 pasta maker.
Happiness on a grand scale
In 2015, thanks to Panzani’s advertising campaigns focusing on the pleasures of pasta, the company became France’s second favourite pasta brand, beating its all-time record for market share. Panzani was revolutionising the pasta market with its Quality Fresh Pasta range, dried pasta with the great taste of fresh pasta and a firm, melt-in-the-mouth texture. The launch of the Panzani Créations range revitalised the market for culinary staples, which is still relatively undeveloped in the premium market.
The story continues!
To celebrate its 70th anniversary in 2020, Panzani decided to reinforce its brand positioning by reviving its historic slogan “Pasta, yes, but Panzani”. As leader in the pasta market (37% market share by volume), Panzani has a duty to offer its consumers the very best in French wheat.
The brand makes a commitment to the Selected Wheat supply chain
At Panzani, we are convinced that the secret to good pasta lies in high-quality wheat and carefully selected grains, but also in the expertise of our Panzani semolina and pasta makers over the past 70 years.
We give you plenty of reasons to love our fine wheat pasta.
PANZANI PRODUCTS
Classic Short I 500G
Classic Long I 500G
3 Minutes Pasta I 500G
Mini Pasta I 500G
Pasta With Vegetable I 500G
Organic Gluten Free I 500G
Baked Pasta I 500G
GET IN TOUCH
For all product enquiries, feedback, or any other assistance, please contact us using the methods below. Our team is ready to help, and we look forward to hearing from you
If you want to collect the order you are more than welcome. you will have to call or email us after placing the order so that we can confirm the day and time of when the goods will be ready for collection.
we are certified member of the BRC Global Standard
